Luru is a company that made products to ease the to and fro that sales and revenue operators have to often go through. Their product ranges from automations and deal rooms, to virtually everything that can enhance sales pipeline visibility to collaborating on deals.
Early in 2023, Luru approached me to do an entire do-over of their brand and website. Here is a glimpse of how we shook things up 👇
New logo
Luru’s old logo used the U with 2 eyes and the team did not want to move away from that. Hence, I repurposed the old logo to give them a new brand identity.
The illustrations were all like stickers that you could interact with, and the entire stretch of Luru is marked with brightly colored stripes, chonky cards, and juicy buttons.
This is how the new website looks 👇
I am especially a fan of the new footer 👇
Made a bunch of illustrations for the sites
I am particularly proud of this Contact Us page - the label tears off when you click on submit and is replaced by a fresh slip -
